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At least, French Lacoste brand finally gets its online store! Knowing their corporate website attracts a lot of people and the and is turning into a global sportswear fashion brand, it's high time the online store is launched!
Go and find 3000 of their items on www.lacoste.com
Source: www.maxitendances.com
aucun commentaire
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For their latest Spring-Summer 2010 collection, fashion brand Wrangler have imagined an interesting interactive website where you can discover the products by playing with the model and undress him. When you know that it's not any model but Anthony Borden Ward, the model that has been photographied naked more than any other model in the industry, then buzz is there! And here, I see you craving to go and see the collection, of course you're addicted to fashion. Unless it would be to Anthony Borden Ward? Ready? Go!
Source: WAD Magazine M06775, The Mode Special Issue, French and English text aucun commentaire
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You must have seen many times this new Louis Vuitton print ad celebrating the 40th anniversary of the Apollo shuttle.
On my flight back to homeland, I had plenty of time to detail the ad and noticed for the first time the www.louisvuittonjourneys.com website. This website seems to be the continuation of the print campaign, a premiere in Louis Vuitton communications habits. The website broadcasted interviews from Apollos astronauts enabling the internaut to chose camera views and kind of realize his/her own movie.
Unfortunately, I was unable to test it, the website is blank now! Did someone test it? aucun commentaire
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Everyone knows the famous little black card, the Visa Infinite? Not new, but did you ever go on the related website? Or websites should I say.
I've just done the experience by clicking on an add for the Visa Infinite. I click on my country (France, my origin country) and what do I discover? This!! Not only is this website ugly, but the content is so poor, totally far from the expectations! Consider the Visa Infinite a symbol of social status, consider the Visa Infinite baseline "A world beyond your highest expectations", consider you as a client to be, do you really imagine such a poor quality website? Of course not, you expect the promise at first contact with the brand. Are you really a valuable client for that brand?
At that time, I thought the French website might be in progress and what was on screen was not the final result. But still. I decided to go to the main website and check by myself whether each of the local website was so poor a quality. And what did I discover then? Every local website is different:
- no consistent branding
- no consistent positioning in term of "technical" tips used to try to make a website in line with the values of the brand
- a dedicated url address, but sometimes a need for a relay on the global visa website to find the relevant information.
So I'm wondering: is there really someone leading the global online strategy of Visa Infinite? 2 commentaires
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
My portfolio as a Project Manager + contact information
The Creative Professionals Worldwide, the exclusive club I'm the Founder of
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