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Visa Infinite: is there someone leading the online brand strategy?
Everyone knows the famous little black card, the Visa Infinite? Not new, but did you ever go on the related website? Or websites should I say.
I've just done the experience by clicking on an add for the Visa Infinite. I click on my country (France, my origin country) and what do I discover? This!! Not only is this website ugly, but the content is so poor, totally far from the expectations! Consider the Visa Infinite a symbol of social status, consider the Visa Infinite baseline "A world beyond your highest expectations", consider you as a client to be, do you really imagine such a poor quality website? Of course not, you expect the promise at first contact with the brand. Are you really a valuable client for that brand?
At that time, I thought the French website might be in progress and what was on screen was not the final result. But still. I decided to go to the main website and check by myself whether each of the local website was so poor a quality. And what did I discover then? Every local website is different:
- no consistent branding
- no consistent positioning in term of "technical" tips used to try to make a website in line with the values of the brand
- a dedicated url address, but sometimes a need for a relay on the global visa website to find the relevant information.
So I'm wondering: is there really someone leading the global online strategy of Visa Infinite?
Tags : website, visa, infinite, brand, not
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Commentaires
1Diane75Dimanche 26 Juillet 2009 à 13:14I think that you already shared all that with Guillaume T. and David M. ?2Vaness
Mardi 28 Juillet 2009 à 09:10Why? Are they analysing the Visa biz case right now? Did they find the same conclusions?
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
My portfolio as a Project Manager + contact information
The Creative Professionals Worldwide, the exclusive club I'm the Founder of
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