Twitter
del.icio.us
Facebook
Digg
Technorati
Yahoo!
Stumbleupon
Google
Blogmarks
Ask
Slashdot-
This is the end...of packaging!
A French military worker has recently launched a petition against overpacking. For a French military worker, a French military organization: a website, a Facebook page, translated in every language of the European Union, an army of representatives in each country, a day against overpacking...A military strategy that results into a success: already 138000 members against overpacking! Final objective is to present the petition to the European Parliament and try to have a law on packaging.
Good luck!
Yes good luck, since such an initiative leads us to wonder about the rules governing packaging today. To take the same example than that French military worker, why in some countries yoghurts are packed in a 1L bottle, with a unique packaging then and in others, each yoghurt is packed in individual portions and stuck together by a surrounding packaging? Why, oh, why? In France, not because the surrounding packaging is necessary, but just because it enables retailers to put pressure on the consumer and oblige him/her to buy the whole package of yogurts and not the right number you might need!
So, in an area where environment has become a key issue, what are the governments and companies waiting for to rethink the way packaging has been used so far? Maybe the end of lobbying?
More information about the petition here: www.overpacking.eu
Source: DesignFax n°712, 31/05/2010
Tags : pétition contre le suremballage, petition against overpacking
-
Commentaires
Aucun commentaire pour le moment
Suivre le flux RSS des commentaires de cet article
Ajouter un commentaire
-
I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
My portfolio as a Project Manager + contact information
The Creative Professionals Worldwide, the exclusive club I'm the Founder of
Créer mon blog