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Starbucks icecreams: how vitual can turn real
Par Vaness dans THIS IS DONE, I TASTED IT! le 16 Juillet 2009 à 06:20
A majority of brands are now aware of the interest of using the social networks in their marketing & communication strategy.
But few are using them to really send their products. But Starbucks does. For launching its brand new ice creams in the USA, Starbuck has decided to use Facebook. From July 6th to 19th, US Facebook users can download the application "Share a Pint of New Starbucks @ Ice Cream" under Facebook that enables them to try to win a cuopon for a pint of newly Starbucks icecream of their choice. Each day 20000 coupons will be earned.
This marketing campaign is a good tool for Starbucks to reach two goals: first, make the user try their new products and be the ones to promote them and second, enrich their consumer databasis since downloading the Facebook application means "connecting Allowing Share a Pint of New Starbucks® Ice Cream access will let it pull your profile information, photos, your friends' info, and other content that it requires to work"! A good strategy, isn't it?
Source: www.blogoergosum.com
Tags : starbucks, their, new, facebook, ice
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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