Luxury is all about experiencing - Commentaires

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Vaness - Fluxury

Vaness — Mon, 03 May 2010 18:10:49 +0200

Hi,
that's interesting to see you're talking about fluxury too in your blog. If I've well understood, this word came to you while working for a client of yours and looking for the right word to describe its brand positionning?
To answer your question, yes, I read that word on www.trendwatching.com that I've been following for years. Actually, it's one of my reliable source to stay tuned to what's in the air.
Very interesting blog by the way.
Vanessa.

iampersona - Fluxury

iampersona — Tue, 27 Apr 2010 23:28:53 +0200

iampersona - Hi Where did you first hear the word 'fluxury'? In trendwatching? I'm a collector of neologisms in the marketing world – and also interested in luxury and experience design (see blog)