Luxury is all about experiencing

Branding is no modern tool

Vaness — Thu, 20 Jan 2011 13:39:53 +0100

A few days ago, while visiting the very interesting National Museet in Copenhagen and being mesmerized by the Viking artifacts, I was surprised to discover a precise example of a clever branding that dated back to... year 982: the naming of Greenland!

For those not really into Viking history, when Viking Erik the Red discovered that new territory, he called it "Greenland" on purpose. Not because of the lush land, but because he thought a pleasant name would attract settlers in this yet unknown remote area! Centuries afterwards, with a population density of 0,03 hab./km2, we can wonder if business case can be ranked in the most successful ones; still, back then, Greenland reached a population of 5000 inhabitants!

So what's the oldest job in the world now?

Buzz word: Oil spill

Vaness — Wed, 09 Jun 2010 14:33:20 +0200

Spotted: Oil company BP buying key words on the internet on Google, Yahoo and Bing like "oil spill", "Gulf oil spill" to help them recovering a good image. Searching for such key words on those searching engines lead you to see sponsored links you might be incline to click on and learn more about...how BP is trying hard to resolve the oil spill. A USD 10000 daily strategy that's worth it consider BP has become the it-word on the internet!

However, I've tried all those key words in French and English on Google, Yahoo and Bing and I don't see the sponsored links. Am I a real no-geek?

More about how sponsored links work here.

Source: www.lefigaro.com

Préhype (French)

Vaness — Fri, 28 May 2010 19:23:00 +0200

Préhype: state that comes before the hype state.
That period where all is possible, an avant-gardist very fragile and ephemeral moment. Being préhype is hyper than being hype then! But what about being too préhype and misunderstood? Then you become outdated!

Someone, an English translation?

Source: www.grazia.fr

Iamamiwhoami

Vaness — Fri, 12 Mar 2010 13:57:12 +0100

Iamamiwhoami: name of a mysterious youtube user that is uploading strange videoclips and sending them to key music blogs without any explanations.

Because the sender stays hidden, the clip and music atmospheres are quite disturbing, the quality is very professional and a mysterious black-dressed blond hair women appears in each of those videoclips, Iamamiwhoami has become the most hunted concept, artist, human being of the whole net! Plus, music fans have been speculating on who's this artist: Lady Gaga, Christina Aguillera (best bet apparently), MGMT etc.

Whoever it may be, has already won: his/her name is all around paving the way for a new album, artist, concept to be unveiled soon...

Source: http://musique.fluctuat.net

ISlate

Vaness — Thu, 21 Jan 2010 13:35:13 +0100

ISlate: the buzzword of the beginning of 2010 as Apple Special Event of January, 27th is narrowing!!
ISlate: the latest innovation from Apple. An internet tablet computer that should be unveiled on January, 27th...
No information has been disclosed so far. The geek and creative world community is becoming crazy: ValleyWag.com has organised an information hunt rewarding anyone USD 100000, who gets information about the new product; Apple has unleashed their lawyers back; some designers have imagined what could be the ISlate, etc etc...
D-6...

Source: stuff.tv

Fluxury

Vaness — Tue, 05 Jan 2010 18:17:05 +0100

"Fluxury": luxury in flux. Id est luxury will be multiple on the condition it's related to scarcity and echoes the need of some of us to feel unique. A 2010 trend.

Source: www.trendwatching.com

Novocasual

Vaness — Mon, 04 Jan 2010 17:02:46 +0100

"Novocasual": A man that has managed to get rid of the constraints imposed to him by models like machists or extreme feministic models.

Sounds clear to you? It seems it does to L'Oreal which has invented this new concept. 2009 is the avent of a new model: the man is not Metrosexual, nor Übersexual anymore. He's a Novocasual!

To try to enlight you, a Novocasual is the 2009 man. He's well-at-ease with all the male features: virility, sensitivity, creativity, charm. Perfect man did you say?

Source: www.trends-setter.com

Youngtimers

Vaness — Thu, 17 Dec 2009 15:48:21 +0100

Youngtimer: car from the 70s and 80s.

Such a trend that some car makers like Mercedes (a big youngtimers provider since the Mercs from the 70s and 80s are so well-known thanks to their participating to key movies) have even open a specific store where you can buy or rent such cars! With the garantee you're not buying an outdated merchandise.

Source: AD magazine October 2009