Great advertising I've ust fallen upon that perfectly fits the message and brand/product promise. And makes the brand promise a reality at each contact point.

To highlight the benefits of the Smart Fortwo Electric Drive car, that is to be fully environment-friendly thanks to its 100% electric engine, BBDO Düsseldorf interpreted that feature by creating an imperceptible advertising. In practise, the ad has been cut into thin strips stuck on the inner side of the fence. From front: nothing to see; from aside: the full ad!

It may not be a first of its kind; still, in the overflooding of billboards in the city environment, that ad works: people stops to see it! And if you read the small billboard nearby the invisible ad, what can you read : "Für die Umwelt kaum wahrnehmbar und deshalb absolut ökologisch korrekt." In other words: Quite imperceptible to the planet, 100% environment-friendly. The promise starts with the ad! Good job guys!

Sources: www.reversestreetads.com + http://advedia.wordpress.com/

Nice advertising campaign to educate drivers in Brasil and make them stop stealing carparks dedicated to disabled drivers.Not a lot to explain even when Brazilian sounds like a foreign language, right?

Thanks Beats Below agency in Brasil for your clever ad!

Advertising Agency: Beats Below, Curitiba, Brazil
Creative Director: Sulivan Cruz
Art Director: Felipe Cleto
Copywriter: Sulivan Cruz

Source: http://www.ibelieveinadv.com

Very interesting idea from English paint maker Farrow & Ball that launched their new collection late March showing it on a new material: ceramic!

I find that material perfectly suited to enhance Farrow & Ball delicate and so English colours, don't you think so? May I dare to say this is a creative "advertising" ? Congrats!

Source: www.ceramique-design.fr

evian baby inside - Director's Cut - version française from evian on Vimeo.

Spotted: the new Evian TV spot. As usual: an awarded-to-be advertising! Congrats BETC guys!

PS: They have thought about everything: should you fall in love with the Tshirt of the ad, don't panic, you can buy one right here! And if not enough, you can even be part of the ad: try your face with the Evian baby body here!

Spotted: H&M advertising on the Opéra Garnier façade in Paris.

The opera-house may be being renovated and works be covered, in a time of innovative advertising and technologies, wasn't there any other solution to cover the ongoing works, make some revenues and enable the visitors to still enjoy that architectural work-of-art? Is it the price to pay for our historical monuments to stay alive? This kind of "wild advertising" is no good for H&M which presence may become overwhelming either for the Opéra Garnier's brand image whose choice can be questionned. Not to mention the ad agency.

Source: www.docnews.fr

This is the latest TV ad by Danish jeans brand Jack&Jones for their new collection named "Girl Toy".

Beyond the beautiful way of filming it, a great warm photographic style, that ad let a strong impression on me. Not because of the final statement "Become a girl toy"; more because it's not very common to hear the following assertion from a man's mouth: "Woman are pigs" and watch them behave as such. Like the whole gender is. Girls, don't you feel a bit ackward after watching that advertising?

This is the latest video clip from flip-flop Brasilian brand Havaianas to promote their new collection of sneakers. Apparently tarp surfing is not new; still, it's matching perfectly to Havaianas baseline « Always Summer Spirit »! What are you waiting for to celebrate the fall in the Northern hemisphere?

Source: www.luxsure.fr

The latest TV ad campaign for AT&T about their 97%-USA-coverage: so poetic, magnificent and clear! Just check it out!