Luxury is all about experiencing

Close minds

Vaness — Fri, 04 Mar 2011 17:04:09 +0100

Take 2 designers at 2 extreme points of the planet with 2 very far cultures and have them work for 2 different brands...and see what you can obtain...

Brand: Creative Professionals Worldwide, an exclusive extra-professional network for the professionals working in or with the creative industry (my company and brand actually!)
Designer: talented Chinese graphic designer Lam Chin Yee living between Malaysia and Australia
Brand: French cultural institution for digital arts named La Gaîté Lyrique, freshly reopened after refurbishment
Designer: ??? but quite sure it's a French designer or agency, the Gaîté Lyrique being a state-owned institution.

Funny isn't it? A proof that inspiration is really global!

Belgian post (BPost): what is branding?

Vaness — Tue, 29 Jun 2010 16:33:22 +0200

Today, a noticeable brand initiative: the evolution of the visual identity of the Belgian post (and name).

Not really because the graphics is noticeable (no offence to the agency). But because the communication about the evolution of the visual identity is.

Indeed, the Belgian post has published a press release explaining in 32 slides where they come from, what their new challenges are and how they already began to adapt to them, why they need to express those actions into a new visual identity and how the new identity will be deployed. A real business case to understand branding!

Read press release and presentation here (French only).

Source: http://logo-bedandy.blogspot.com

Experience always wins the day: the Los Angeles MOCA new logo

Vaness — Thu, 03 Jun 2010 09:00:00 +0200

Mid-May, the Los Angeles Museum of Contemporary Art, the MOCA, announced a new visual identity for the museum that finally turned out to be...the very same logotype than the MOCA had in the 80s. The one before the change that gave birth to the current logotype.

Very astonishing a decision I must say! It's not that common that a brand makes its logotype evolve toward a past one. No way to find explanations, no press release easily accessible on the web. i'd be very interesting to understand such a decision. Everyone could have noticed a 80s revival started in 2009, maily brought by the street culture. But still. Can't be the reason for such a choice, can it?

Besides, the museum has already announced they were working on the new logotype (the old one then, please follow me) that might slightly evolve...So big announcement in the Los Angeles Times about a new logotype that is the old one, that you can't see applied so far on any communication issued by the MOCA (have a llok at their website), but finally that logotype might not be completely the new one...

I'm quite lost I must recognize. Which is a pity, since museums that do consider brand as a valuable tool to get more audience and go to next level can be really creative when it comes to global branding. Remember the New Museum of Contemporary Art in Brooklyn, NYC, the MAD museum in NYC or the Museum of London. A very interesting survey about Museums & Brand I encourage you to read here. I'm a big fan of museum brands!

Source: www.underconsideration.com/brandnew/

BP: British Petroleum or British Polluters?

Vaness — Mon, 31 May 2010 20:06:10 +0200

"The shock of images, the weight of the words" could well sum up the new strategy used by Greenpeace to denounce BP as an Earth polluter.

This is an extraordinary interesting initiative by Greenpeace. Indeed, rather than fighting the planet polluters with shocking actions, this time Greenpeace fights with images. They have recently launched an official legal contest (with rules, prizes etc) to redesign BP's logotype in accordance to the real image of BP, considering the message vehicled by the logotype created by Landor a few years ago and expressing "better people, better products, big picture, beyond petroleum" is not relevant anymore.

If you think the same, you have then till June 28th to express yourself here!

Source: DesignFax n°712, 31/05/2010

Elysée, Elysee? A brand that any French design agency deserves!

Vaness — Fri, 07 May 2010 09:00:00 +0200

Spotted: French Presidency has just unveiled its new logotype.

And debate has immediatly arisen: why the upper official symbol of our country has been entrusted to a...British design agency??!! No offence, guys.

Nothing to do with the long historical tradition of "I love you...me neither" between France and the UK. Nothing to do either with the rumour that has it, Red Design would have been the design agency that was appointed for the design of the logotype of the Foundation Bruni-Sarkozy...

Red Design might be a good agency. But still: wasn't any French branding design agency able to design it? Are English branding strategists the best qualified to understand France's values, France's and the Presidency's stakes and the strategy behind the Elysée rebranding? And so, how consistent is that to try to be pushy with French creation on the international stage on the one hand and take one of the most beautiful and patriotic branding project from the French agencies? A slight relief is some of the key professional organizations in the French design industry have arosen their voices. Thanks!

French car-maker Peugeot new logotype

Vaness — Fri, 15 Jan 2010 14:03:45 +0100

A short post in case you're not aware French car-maker Peugeot has made its logotype evolved to meet the new company challenges. The historical icone has become a bit more dynamic, if not aggressive, to echo the objective to earn 3 places in the world ranking.

Virages: a brand-new mag for Aston Martin passionates

Vaness — Sat, 11 Jul 2009 04:53:25 +0200

Aston Martin could have created this new magazine dedicated to the brand. Elegance, modernism, status of the layouts and pictures completely echoes the personality of the brand.

It's not Aston Martin communications team but some French journalists passionate of the legendary automotive brand that had the idea of. If you're a happy owner of Aston Martin or just a passionate of automotive or graphism, you should immediatly go to http://www.viragesmagazine.fr/

Source: www.wowodesign.com

Lacoste: let's play with the crocs!

Vaness — Fri, 10 Jul 2009 11:13:26 +0200

If MTV is stabilizing its logo, Lacoste is keen at playing with it for a summer collection.

The Campanas brothers have imagined a temporary pattern based on the famous green icon expressing the behaviour of crocodiles during dry season. It's commonly said there's no bad taste in fashion. But still!

To my mind, here's a good example of how important it is in a brand strategy to give specific roles to each of the component of the brand. Not every role works for every component. Sorry Lacoste, sorry the Campanas.

NB: Notice how the cobranding between the Campanas and Lacoste is expressed.

Source: http://www.dezeen.com

MTV: make new with old!

Vaness — Fri, 10 Jul 2009 10:47:02 +0200

A myth is dead: the MTV logotype won't be played with by any designer anymore!

After decades of variations around the MTV logo to adapt their programms, news etc, the brand has decided to stabilize its logo on its international network and go back to its roots. The new logo is no more than the initial logo. Funny thing is the initial logo was not supposed to be used like that but to be a basis for something more evolved!

Source: www.underconsideration.com