Mon, 21 May 2012 04:12:19 +0200 http://www.iwannabeahappyfew.com fr http://www.eklablog.com http://www.iwannabeahappyfew.com/www-lacoste-com-online-store-finally-a1297897 At least, French Lacoste brand finally gets its online store! Knowing their corporate website attracts a lot of people and the and is turning into a global sportswear fashion brand, it's high time the online store is launched!

Go and find 3000 of their items on www.lacoste.com

Source: www.maxitendances.com


]]> Sun, 06 Jun 2010 09:00:00 +0200 http://www.iwannabeahappyfew.com/www-lacoste-com-online-store-finally-a1297897 Vaness 2010-06-06T09:00:00+02:00 http://www.iwannabeahappyfew.com/i-m-your-boy-toy-a1173050


For their latest Spring-Summer 2010 collection, fashion brand Wrangler have imagined an interesting interactive website where you can discover the products by playing with the model and undress him. When you know that it's not any model but Anthony Borden Ward, the model that has been photographied naked more than any other model in the industry, then buzz is there! And here, I see you craving to go and see the collection, of course you're addicted to fashion. Unless it would be to Anthony Borden Ward? Ready? Go!

Source: WAD Magazine M06775, The Mode Special Issue, French and English text

]]> Tue, 20 Apr 2010 10:42:52 +0200 http://www.iwannabeahappyfew.com/i-m-your-boy-toy-a1173050 Vaness 2010-04-20T10:42:52+02:00 http://www.iwannabeahappyfew.com/take-me-to-the-moon-by-louis-vuitton-a833847

You must have seen many times this new Louis Vuitton print ad celebrating the 40th anniversary of the Apollo shuttle.

On my flight back to homeland, I had plenty of time to detail the ad and noticed for the first time the www.louisvuittonjourneys.com website. This website seems to be the continuation of the print campaign, a premiere in Louis Vuitton communications habits. The website broadcasted interviews from Apollos astronauts enabling the internaut to chose camera views and kind of realize his/her own movie.

Unfortunately, I was unable to test it, the website is blank now! Did someone test it?

]]> Sun, 29 Nov 2009 18:22:07 +0100 http://www.iwannabeahappyfew.com/take-me-to-the-moon-by-louis-vuitton-a833847 Vaness 2009-11-29T18:22:07+01:00 http://www.iwannabeahappyfew.com/visa-infinite-is-there-someone-leading-the-online-brand-strategy-a593932

Everyone knows the famous little black card, the Visa Infinite? Not new, but did you ever go on the related website? Or websites should I say.

I've just done the experience by clicking on an add for the Visa Infinite. I click on my country (France, my origin country) and what do I discover? This!! Not only is this website ugly, but the content is so poor, totally far from the expectations! Consider the Visa Infinite a symbol of social status, consider the Visa Infinite baseline "A world beyond your highest expectations", consider you as a client to be, do you really imagine such a poor quality website? Of course not, you expect the promise at first contact with the brand. Are you really a valuable client for that brand?

At that time, I thought the French website might be in progress and what was on screen was not the final result. But still. I decided to go to the main website and check by myself whether each of the local website was so poor a quality. And what did I discover then? Every local website is different:
- no consistent branding
- no consistent positioning in term of "technical" tips used to try to make a website in line with the values of the brand
- a dedicated url address, but sometimes a need for a relay on the global visa website to find the relevant information.

So I'm wondering: is there really someone leading the global online strategy of Visa Infinite?

]]> Wed, 22 Jul 2009 09:56:06 +0200 http://www.iwannabeahappyfew.com/visa-infinite-is-there-someone-leading-the-online-brand-strategy-a593932 Vaness 2009-07-22T09:56:06+02:00