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Rarefaction by Schweppes: the Createur Eclairé collection (Paris, France)
Par Vaness dans YES, I'VE GOT IT! le 29 Juin 2009 à 09:29
Like all the beverage brands, Schweppes has understood how to create a tight link with its audience: the ephemeral collection. Or how to create rarefaction and gut reaction to each of Schweppes new initiatives.
The latest example of this brand strategy happened late June in Paris, France: the launch of the brand-new "Createur Eclairé" collection at the Musée de l'Architecture in Paris. 3 new graphisms for its 25cl glass bottles from the night range, highlighting the work of 3 emerging designers. Exclusive sale by La Grande Epicerie de Paris and availability in some night venues in Paris during a restricted period of time.
That way, not only are Schweppes customers expecting each of the new collections and exclusive initiatives from their beloved brand, but Shweppes is also becoming a trend-setter brand by discovering new artistic talents and organizing its last ephemeral collection into a respected museum!!
Are you already part of the ones to have bought these collector products?
Tags : schweppes, rarefaction, collection, first, create
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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