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Par Vaness dans NEWS FROM THE CREATIVE INDUSTRY le 26 Avril 2010 à 14:26
An interesting advertising by Saatchi & Saatchi Canada for Canadian event agency FITC, specialized in design & technology events. Not a gloom-and-doom fantasy spot to my mind. But the reality of many creative agencies, clients and creative professionals that still don't understand the technological revolution we have plunged into and stick to their obsolete-to-be knowledge. Approve it or not, this is how the world is going on. Food for thought...
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Par Vaness dans NEWS FROM THE CREATIVE INDUSTRY le 17 Mars 2010 à 11:50
Spotted:
The Belgian communication agencies carrying out a virtual strike to protest again unfair competitions.
Protest was denouncing the unfair practise of more and more brands that didn't respect the existing agreement about how to call communication agencies for competition in Belgium. Fact is unfair practises are more and more common in many countries, and crisis has emphasised it: no financial compensations for the loosers, a crazy number of competitors, year-lasting competitions, competitions that stop after months of work and fine-tuning (fine-tuning??!) without a word to the agencies, work you've done for a competition you lost that finally turns out to have been given to a cheap freelance designer to finish the work without your permission, etc.
That's the reason why the Belgian agencies have stroken during one week early February 2010. 14 agencies jointly decided to "close" their website and present the visitor a part of their open letter; each agency has a part of that letter on their website; to be able to read the entire open letter, you had to jump from an agency website to another.
This is a première in our milieu that deserves to be relayed. I say "Congratulations guys" for your courage to do so above all in crisis time. And congratulations to the 14 agencies to manage sticking to their guns and not letting down the others because of sirens of clients-to-be!
Source: DesignFax n°298 aucun commentaire
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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