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New concept-store by Le Bon Marché (Paris, France)
Par Vaness dans ARCHITECTURE & SCENOGRAPHY le 23 Avril 2010 à 10:03
Le Bon Marché, one of the 4 Parisian in-town department stores and the only one located in the Rive Gauche of the city, has just unveiled their new concept: La Maison d'Edition.
A few years ago, competitor Galeries Lafayette gathered all their home and decoration products on a one space, the Lafayette Maison. Today is the run to Le Bon Marché to do so. One should think this is the response from Rive Gauche. But actually, I don't think so. The concept from Le Bon Marché is more than just a department store dedicated to homeware.
On 2nd floor of the Bon Marché building, 7000 sq. meters have been refurbished to present their cross-offer about home decoration and design, from furniture to books and scents and cooking. Idea is to offer the clients the Bon Marché vision of a certain lifestyle that above the retail aspect of the department store, the Bon Marché is all about more than any of their competitors.
And to top up that vision, clients will be able to sit down to a gourmet table for lunch with a restaurant run by French famous Chef Guy Martin. Or, if they prefer food for thought, they could sit down in an armchair and read some books in the kind-of library middle of that space!
Source: www.materialiste.com and www.lebonmarche.com
Tags : bon, marche, their, one, new
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
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