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Let the sunshine in: Tropicana experiential marketing
Par Vaness dans THANKS GOD, I WAS THERE! le 9 Mars 2011 à 07:00I've just discovered that awesome initiative by Tropicana in January last year. To concretely illustrate their new campaign "Brighter Mornings for Brighter Days", the juice company has come up with a bright brand experience: on January, 8th, 2010, they decided to bring the light back to the small town of Inuvik, northern Canada, to break up with the traditional all-dark-winter they entered 30 days before that day. Better than any word, just look at the commercial below:
100000 lumens, an 11-meter wide balloon specifically designed, 40- to 70000 watts of electricity for 2 days of light. It's been said total cost of the project amounted to $1M, $100 per minute of light...
However, though I find that experience fantastic in itself, I'm feeling the link between the brand values and the illustration of it may be a little bit far-fetched.
In any case, congrats BBDO!
Tags : tropicana inuvik
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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