Today consumer wants to feel unique, at least a Happy Few. EXPERIENCE has become the IT-word in our consumerist societies: be the happy fews to have the limited edition product, to live a specific event, to go to an ephemeral venue...We're not talking about Standardization anymore, but Customization, Bespoke, Masstige and Überpremium! Personal luxury has come to experiencing then!
How do brands take this hard trend into consideration and keep building their relationship with the consumer through experiential marketing? The purpose of this blog is to highlight the brand initiatives, past or current, that go that way and propose privileged experiences to their targets. The "I wanna be a happy few" section of this blog is dedicated to this issue.
However, feeling a new trend implies inceasingly paying attention to the world. This is why a second section named "Our world at a glance" comes as food for thought.
I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.
I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
Iamamiwhoami: name of a mysterious youtube user that is uploading strange videoclips and sending them to key music blogs without any explanations.
Because the sender stays hidden, the clip and music atmospheres are quite disturbing, the quality is very professional and a mysterious black-dressed blond hair women appears in each of those videoclips, Iamamiwhoami has become the most hunted concept, artist, human being of the whole net! Plus, music fans have been speculating on who's this artist: Lady Gaga, Christina Aguillera (best bet apparently), MGMT etc.
Whoever it may be, has already won: his/her name is all around paving the way for a new album, artist, concept to be unveiled soon...