Today consumer wants to feel unique, at least a Happy Few.

EXPERIENCE has become the IT-word in our consumerist societies: be the happy fews to have the limited edition product, to live a specific event, to go to an ephemeral venue...We're not talking about Standardization anymore, but Customization, Bespoke, Masstige and Überpremium! Personal luxury has come to experiencing then!


How do brands take this hard trend into consideration and keep building their relationship with the consumer through experiential marketing? The purpose of this blog is to highlight the brand initiatives, past or current, that go that way and propose privileged experiences to their targets. The "I wanna be a happy few" section of this blog is dedicated to this issue.

However, feeling a new trend implies inceasingly paying attention to the world. This is why a second section named "Our world at a glance" comes as food for thought.

Enjoy!

I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.

During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.

Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.

I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.

My portfolio as a Project Manager + contact information

The Creative Professionals Worldwide, the exclusive club I'm the Founder of

 
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