Twitter
del.icio.us
Facebook
Digg
Technorati
Yahoo!
Stumbleupon
Google
Blogmarks
Ask
Slashdot
Voir tous les tags-
Take 2 designers at 2 extreme points of the planet with 2 very far cultures and have them work for 2 different brands...and see what you can obtain...
- Brand: Creative Professionals Worldwide, an exclusive extra-professional network for the professionals working in or with the creative industry (my company and brand actually!)
- Designer: talented Chinese graphic designer Lam Chin Yee living between Malaysia and Australia
-
- Brand: French cultural institution for digital arts named La Gaîté Lyrique, freshly reopened after refurbishment
- Designer: ??? but quite sure it's a French designer or agency, the Gaîté Lyrique being a state-owned institution.
Funny isn't it? A proof that inspiration is really global!
aucun commentaire
-
Today, a noticeable brand initiative: the evolution of the visual identity of the Belgian post (and name).
Not really because the graphics is noticeable (no offence to the agency). But because the communication about the evolution of the visual identity is.
Indeed, the Belgian post has published a press release explaining in 32 slides where they come from, what their new challenges are and how they already began to adapt to them, why they need to express those actions into a new visual identity and how the new identity will be deployed. A real business case to understand branding!
Read press release and presentation here (French only).
Source: http://logo-bedandy.blogspot.com aucun commentaire
-
Mid-May, the Los Angeles Museum of Contemporary Art, the MOCA, announced a new visual identity for the museum that finally turned out to be...the very same logotype than the MOCA had in the 80s. The one before the change that gave birth to the current logotype.
Very astonishing a decision I must say! It's not that common that a brand makes its logotype evolve toward a past one. No way to find explanations, no press release easily accessible on the web. i'd be very interesting to understand such a decision. Everyone could have noticed a 80s revival started in 2009, maily brought by the street culture. But still. Can't be the reason for such a choice, can it?
Besides, the museum has already announced they were working on the new logotype (the old one then, please follow me) that might slightly evolve...So big announcement in the Los Angeles Times about a new logotype that is the old one, that you can't see applied so far on any communication issued by the MOCA (have a llok at their website), but finally that logotype might not be completely the new one...
I'm quite lost I must recognize. Which is a pity, since museums that do consider brand as a valuable tool to get more audience and go to next level can be really creative when it comes to global branding. Remember the New Museum of Contemporary Art in Brooklyn, NYC, the MAD museum in NYC or the Museum of London. A very interesting survey about Museums & Brand I encourage you to read here. I'm a big fan of museum brands!
Source: www.underconsideration.com/brandnew/ aucun commentaire
-
"The shock of images, the weight of the words" could well sum up the new strategy used by Greenpeace to denounce BP as an Earth polluter.
This is an extraordinary interesting initiative by Greenpeace. Indeed, rather than fighting the planet polluters with shocking actions, this time Greenpeace fights with images. They have recently launched an official legal contest (with rules, prizes etc) to redesign BP's logotype in accordance to the real image of BP, considering the message vehicled by the logotype created by Landor a few years ago and expressing "better people, better products, big picture, beyond petroleum" is not relevant anymore.
If you think the same, you have then till June 28th to express yourself here!
Source: DesignFax n°712, 31/05/2010 1 commentaire
-
Spotted: French Presidency has just unveiled its new logotype.
And debate has immediatly arisen: why the upper official symbol of our country has been entrusted to a...British design agency??!! No offence, guys.
Nothing to do with the long historical tradition of "I love you...me neither" between France and the UK. Nothing to do either with the rumour that has it, Red Design would have been the design agency that was appointed for the design of the logotype of the Foundation Bruni-Sarkozy...
Red Design might be a good agency. But still: wasn't any French branding design agency able to design it? Are English branding strategists the best qualified to understand France's values, France's and the Presidency's stakes and the strategy behind the Elysée rebranding? And so, how consistent is that to try to be pushy with French creation on the international stage on the one hand and take one of the most beautiful and patriotic branding project from the French agencies? A slight relief is some of the key professional organizations in the French design industry have arosen their voices. Thanks!
aucun commentaire
-
A short post in case you're not aware French car-maker Peugeot has made its logotype evolved to meet the new company challenges. The historical icone has become a bit more dynamic, if not aggressive, to echo the objective to earn 3 places in the world ranking. aucun commentaire
-
Aston Martin could have created this new magazine dedicated to the brand. Elegance, modernism, status of the layouts and pictures completely echoes the personality of the brand.
It's not Aston Martin communications team but some French journalists passionate of the legendary automotive brand that had the idea of. If you're a happy owner of Aston Martin or just a passionate of automotive or graphism, you should immediatly go to http://www.viragesmagazine.fr/
Source: www.wowodesign.com
aucun commentaire
-
If MTV is stabilizing its logo, Lacoste is keen at playing with it for a summer collection.
The Campanas brothers have imagined a temporary pattern based on the famous green icon expressing the behaviour of crocodiles during dry season. It's commonly said there's no bad taste in fashion. But still!
To my mind, here's a good example of how important it is in a brand strategy to give specific roles to each of the component of the brand. Not every role works for every component. Sorry Lacoste, sorry the Campanas.
NB: Notice how the cobranding between the Campanas and Lacoste is expressed.
Source: http://www.dezeen.com aucun commentaire
-
A myth is dead: the MTV logotype won't be played with by any designer anymore!
After decades of variations around the MTV logo to adapt their programms, news etc, the brand has decided to stabilize its logo on its international network and go back to its roots. The new logo is no more than the initial logo. Funny thing is the initial logo was not supposed to be used like that but to be a basis for something more evolved!
Source: www.underconsideration.com
aucun commentaire
Suivre le flux RSS des articles de cette rubrique Suivre le flux RSS des commentaires de cette rubrique
-
I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
My portfolio as a Project Manager + contact information
The Creative Professionals Worldwide, the exclusive club I'm the Founder of
Créer mon blog