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Experience always wins the day: the Los Angeles MOCA new logo
Mid-May, the Los Angeles Museum of Contemporary Art, the MOCA, announced a new visual identity for the museum that finally turned out to be...the very same logotype than the MOCA had in the 80s. The one before the change that gave birth to the current logotype.
Very astonishing a decision I must say! It's not that common that a brand makes its logotype evolve toward a past one. No way to find explanations, no press release easily accessible on the web. i'd be very interesting to understand such a decision. Everyone could have noticed a 80s revival started in 2009, maily brought by the street culture. But still. Can't be the reason for such a choice, can it?
Besides, the museum has already announced they were working on the new logotype (the old one then, please follow me) that might slightly evolve...So big announcement in the Los Angeles Times about a new logotype that is the old one, that you can't see applied so far on any communication issued by the MOCA (have a llok at their website), but finally that logotype might not be completely the new one...
I'm quite lost I must recognize. Which is a pity, since museums that do consider brand as a valuable tool to get more audience and go to next level can be really creative when it comes to global branding. Remember the New Museum of Contemporary Art in Brooklyn, NYC, the MAD museum in NYC or the Museum of London. A very interesting survey about Museums & Brand I encourage you to read here. I'm a big fan of museum brands!
Source: www.underconsideration.com/brandnew/
Tags : that, new, museum, logotype, moca
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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