Japanese cosmetics brand Shiseido may not be well-known for their support to artists.

Which is a pitty considering the owners, the Fukuhara family, have helped 5000 artists emerge over 100 years they have been supporting art. Besides their different art galleries, Shiseido used to make of their shopwindows in their Ginza store in Tokyo a place for art installations. A great way to bring art to the man in the street and to make an artist get noticed quickly. This year, to celebrate the 30th anniversary of the Shiseido arrival in Paris, the brand has decided to bring that artistic shopwindow concept to the Parisian man in the street: the Urban Art Boxes can be seen at the Hôtel de l’Industrie, 4 place Saint-Germain des Prés, 75006 Paris.

More information about the Urban Art Box project and Shiseido's support to art here.  

 

Source: www.journaldesvitrines.com

H&M - "Your Art Here" from Your Art Here on Vimeo.

How strange! I just felt upon a new project of famous clothing brand H&M named "Your Art Here".

"Your Art Here" is a contest for visual artists to get noticed by winning the opportunity to have their own installation in H&M's New-York shopwindow on 5th Avenue. The jury is made of art professionals as well as anyone visiting the www.yourarthere.com website.

We knew H&M had their hands into high fashion by collaborating with some famous fashion designers; now it seems the brand wants to enlarge their commitment to the artistic world to the large art community. Let's see the result soon in their NYC shopwindow. 

Contest is over but the submitted works of art are still available here.

This is a more interesting brand initiative than it can appear at first look. To celebrate its 40th anniversary, French company SIAAP specialized in water treatment for the Paris area have decided to organise an outdoor exhbition about toilets throughout the world!

48 pictures, some by famous photographers like Martin Parr or Henri Cartier-Bresson, during 2 months (until October, 20th) at Boulevard de la Bastille in Paris. Beyond the fun of some situations depicted by the pictures, it's a clever way to make the man in the street, SIAAP final clients, be aware of the importance of their (hidden) work in a human being daily life. And how lucky we are in developped countries to have such a viable system avoiding us face heavy diseases.

Congratulations to that creative idea on how to earn visibility!

More information on the SIAAP and their exhibition here.

 

Source: www.paris.fr + www.siaap.fr

 

 

Are you a graphic desgin professional or lover? No plans for the summer holidays yet? Then, why not gong to the Czech Republic and see the 24th International Biennial of Graphic Design Brno 2010?

This is the oldest exhibition of graphic design in the world. The 24th year focuses on poster, corporate identity, informational and advertising design. A programm on 4 months! Exhibitions, projects, cultural events, you'll have plenty to enjoy!

More information here.

Every first week-end of May, the designers and architects of Montreal open the doors of their studios and agencies to the man-in-the-street. A way for them to educate the general audience to design and architecture through their creations.

If yo'ure lucky enough to be in Montreal on May 1st and 2nd, go and open the doors!

More information here.