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Elysée, Elysee? A brand that any French design agency deserves!
Spotted: French Presidency has just unveiled its new logotype.
And debate has immediatly arisen: why the upper official symbol of our country has been entrusted to a...British design agency??!! No offence, guys.
Nothing to do with the long historical tradition of "I love you...me neither" between France and the UK. Nothing to do either with the rumour that has it, Red Design would have been the design agency that was appointed for the design of the logotype of the Foundation Bruni-Sarkozy...
Red Design might be a good agency. But still: wasn't any French branding design agency able to design it? Are English branding strategists the best qualified to understand France's values, France's and the Presidency's stakes and the strategy behind the Elysée rebranding? And so, how consistent is that to try to be pushy with French creation on the international stage on the one hand and take one of the most beautiful and patriotic branding project from the French agencies? A slight relief is some of the key professional organizations in the French design industry have arosen their voices. Thanks!
Tags : elysee new logo, red design
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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