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Par Vaness dans ADVERTISING le 10 Juillet 2009 à 05:49
"Less is more": simple, efficient, clever!
Agency: Publicis Communications India.
Source: http://www.marketing-alternatif.com
1 commentaire
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Par Vaness dans ADVERTISING le 10 Juillet 2009 à 05:47
The Papakura & Franklin District Council wanted to lower the dead on their roads during Easter time due to worse weather conditions. The answer of Colenso BBDO Auckland: use the weather conditions themselves.
That's how they came to this impressive and efficient living billboard: beautiful faces of living people were printed on billboards and place along of the roads. By sunny weather, it was nothing more than a further billboard for safety driving saying: "Rain changes everything. Please drive to the conditions". But under bad weather conditions, they were no gentle billboards anymore: the faces began to bleed. Really bleed.
Result: no dead to report during last Easter period. Efficiency that is called!
Source: http://www.marketing-alternatif.com aucun commentaire
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Par Vaness dans ADVERTISING le 7 Juillet 2009 à 13:25
When new technologies helps refecting reality. aucun commentaire
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Par Vaness dans ADVERTISING le 1 Juillet 2009 à 10:13
An interesting idea to promote Zoo Safari, a Brasilian zoo, by DDB Brasil.
To insist on the specificity of this zoo where animals can walk freely around your car like in a safari in Africa, an advertising campaign has been made in the streets. The idea? Letting you experience the zoo before coming. How? By showing you what awaits you: stickers of animals, scale 1, have been sticked to windows of cars in cities, enabling you to know how it cuold be to see free animals in that zoo.
Funny and creative idea!
aucun commentaire
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Par Vaness dans ADVERTISING le 1 Juillet 2009 à 05:07
In May this year, WWF has launched so poetic (though really worrying) a street marketing campaign named "Salveo Planeta" (Save the Planet).
Passers-by were given grey dirty balloons, representing the polluted Earth as currently seen from Space. To help preserving the Earth, WWF proposed to burst the bubble: a second bubble, cleaner, clearly blue, was being discovered. A touch of hope designed by DDB Brasil. aucun commentaire
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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