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Absolut Vodka: Art Pieces campaign (Facebook + Youtube, Worldwide)
Par Vaness dans THANKS GOD, I WAS THERE! le 6 Août 2009 à 07:07
If there's a brand that has managed to develop and maintain a guts link with its audience, it's well Absolut Vodka.
Absolut hits again with its Art Pieces campaign, a synthesis of its brand positioning: "Doing things differently leads to something exceptional". A 1mn online-only movie. 7 artists commissioned by the brand to interpret one of the 7 words of the baseline in an innovative and creative way:
- "Doing": icy-block letters realized on a pristine glacier
- " Things": 2000 Absolut bottles suspended to trees in a forest, only readable when being beneath
- "Differently": wheat crop sculpture set up in a field
- "Leads to": dozens of light lanterns released by dozens of people in a remote canyon middle of the night
- "Something": giant helium-filled letter balloons flying from city roof-tops
- "Exceptional": an intricate distillery systel that leads to form the word "Exceptional"!
Are you part of the few internet people that have already see this movie campaign?
As Rupert Sanders, the movie Director, says: "In an absolut world, there's an unlimited budget to shoot a 60 second commercial most people will only see on youtube. Doing things differently leads to something exceptional? Perhaps." Not a name and brand statement without any content, a real state-of-mind!
Congrats to TBWA Chiat Day New York. Lucky people that are part of Absolut creative agencies!
Source: http://theinspirationroom.com/
Tags : absolut, brand, people, that, campaign
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I'm a French girl in her thirties, having lived in Sydney, Australia, and Copenhagen, Denmark, those last years now back home.
During four years, I've worked as a Project Manager & Consultant in Corporate Branding in a leading branding & design agency. I was part of a fantastic team dedicated to the AIR FRANCE KLM brand. That's where I've done my basic training. That's where I've begun working with passion.
Living abroad and meeting creative professionals from the whole world through the Creative Professionals Worldwide club I set up, my eyes wide-opened, passion has continued to grow unceasingly.I'm living in this industry, but this industry is also living in me: more than ever curiosity has become my key feature. The whole world around us is inspiring: just stop middle of the street, look around, observe the people, the billboards, the newspapers, the objects and start making connexions between things, start being creative. I can't help doing so. That's why I've become such a blogger.
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